Times of uncertainty
These are uncertain times. Who knows the short and longer term impact of Brexit for charities.
This context demands a more rigorous and flexible approach to fundraising, by charities, churches or heritage organisations.
Successful fundraising during politically or economically uncertain times depends on setting firm objectives and making a clear case for support.
“Many organisations fail to make the most of their fundraising. When belts are being tightened, it’s vital to define your goals, present your case well and make sure you meet funders’ criteria.” Craigmyle Director, Gill Moody.
Too many charities and churches use economic uncertainty as an excuse for failures in fundraising or as a reason not to embark on appeals in the first place. The needs don’t go away, however, and careful and realistic planning can reduce the impact of lean times.
Craigmyle offers a few useful tips:
- Many of those who might be approached for major gifts will have protected themselves against a downturn
- Offering a range of options for giving may reassure those who are nervous about job security, so the more personal approach to potential donors, the better
- Companies may better be approached for gifts in kind and employee fundraising.
For more than six decades – in both good times and uncertain times – Craigmyle has offered strategic advice and practical support to charities and organisations.
If you’d like to discuss how we can help you in 2020, please get in touch.
