How a Fundraising Consultant Can Benefit Your Campaign
Every charity or nonprofit needs to fundraise to stay afloat, and while your in-house team may be able to handle smaller campaigns, outside help will be immensely beneficial for larger ones. Hiring a fundraising consultant before your next campaign could be very beneficial for your organisation, even if you are a small to mid-sized group. Consultants aren’t just a luxury for large nonprofits; their insight and help are crucial for smaller foundations as well.
Fundraising consultants can help to improve your current fundraising campaign and also prepare you for campaigns in the future so that you can raise more money. Fundraising consultants can help your organisation:
Perform a Feasibility Study
A fundraising consultant will conduct a feasibility study of your organisation. The feasibility study includes information about your organisation, including your mission, financials, and staff. The study will help the consultant understand your goals, constraints, and challenges.
This is the most important step in the fundraising process. The results of the feasibility study will help the consultant determine the best approach to focus on, put together a fundraising plan, and help you start a fundraising campaign.
Assess Your Current Strategy
A consultant will go over your organisation’s current fundraising strategy and determine whether or not it is successful. In the examination, they will look at the time period, the approach, and the tactics that your organisation is using to raise money.
This step will allow the consultant to see whether or not your fundraising strategy is effective. If you aren’t getting the results you want, the consultant will be able to provide other options and help you determine a better fundraising strategy.
Create a Fundraising Plan
A fundraising consultant will create a fundraising plan based on the results of your feasibility study. The plan will outline the specific tactics and steps your organisation will use to raise money.
The fundraising plan will also outline a budget for the campaign and will help you determine how much money you need to raise.
Find Prospective Donors for You
A consultant will help you identify the best prospects for your organisation. They can help you evaluate your contacts and networks, pulling together a comprehensive and prioritised list of donors and prospects that you can reach out to yourself. They can share tips on how best to approach those prospects based on what they know about those people or organisations.
Consultants can also conduct research, for example into potential trust funders, to identify new sources of income.
Strengthen Your Fundraising Team
A consultant will provide feedback and guidance to your team. They can provide constructive criticism regarding your organisation’s approach and how to improve.
The consultant will also provide ideas to help you keep your current donors and to find new donors.
A consultant will train your organisation’s staff on how to fundraise. They can provide training to your board as well. Many consultants also offer programs that you can use to train your staff and board.
Conclusion
The best part about a fundraising consultant is that they can provide suggestions based on your organisation’s specific needs. Hiring a fundraising consultant will allow you to focus on your day-to-day work and will help you maximise your fundraising efforts.
Also, if you’re just getting started and need help with fundraising, we’ve got you covered. We offer fundraising services to all of our clients that can help you get started and get your programmes off the ground.
If you are looking for reliable fundraising consultants in the UK, you can’t go wrong with Craigmyle Fundraising Consultants. We are an established firm that has worked with organisations from different fields and for different causes. Get in touch with us today to find out how our team can help your organisation!
