How to plan and execute a successful fundraising campaign
Do you need to think about capital campaign strategy? Or maybe you are planning to run a fundraising campaign to meet your charities running costs? If you’re interested in running a fundraising campaign, the following tips can help you reach your goal.
Remember fundraising fundamentals
Develop and agree a persuasive case for support – this sets out who you are, your USP, the needs you are addressing and your plans. Include details on your financial need – how much and for what.
Identify who is likely to support your campaign, including past and current supporters as well as new prospects. Research and prioritise who to approach.
Identify and recruit committed voluntary leaders who can help approach others on your behalf.
Be clear on your strategy and timing
Is it a stand-alone campaign, for example, to fund a shortfall or meet a new unexpected need? Maybe you are timing it to coincide with matched funding opportunities such as the Big Give. Know exactly what you are doing and why.
Build support
Once you have all your ducks (or people) in a row, build support in private by reaching out to key stakeholders and your top prospects. Approaches should be made behind doors and in person. This way, you can gauge the support for your campaign and establish momentum and progress in private before public launch.
Review your goals
You can review your goals as you go. Remember that your campaign aims to secure funds for a cause and get your supporters to engage with you. If you hit your target early, you can increase your goal amount to raise more funds and get people even more excited.
Share on Social Media
Once things are public, use your social media accounts to let your followers know about your campaign and ask them to back you up by sharing the link. Use hashtags that might be relevant to your campaign to help boost your exposure.
Keep Your Supporters Informed
Throughout your campaign, make sure you keep your supporters updated on how you’re doing. Send them updates on how much you’ve raised so far and how close you are to reaching your goal. This way, you’ll also be building a stronger bond with your supporters.
Now It’s Your Turn to Raise Funds
So, if you’re looking to plan a fundraising campaign, think about what you want to achieve and how best to go about it. If you need any help, do get in touch. Craigmyle Fundraising Consultants has a team of experienced fundraising consultants in the UK. We are the longest established firm in the field. Contact us today!
